In current day and age when startups are booming, we all have some idea or another. However, we lack the knowledge to implement that idea and attract an empire towards us. Scale Smart: How to get your first 1000 customers in India is a book that helps and teaches one how to create empires.
The book guides one to invent and boom a startup in order to scale your startup to the top. If you have an idea, the book tells you what to do next. The book is not just any run of the mill startup book, it has been written after interviewing 25 successful entrepreneurs (Ex: Founders of Bharat Matrimony, Practo, FusionCharts, Freshworks, Freecharge and others).
One example is of Chumbak that managed to make a community of 5,00,000 members and loyal customers. There are many more examples of companies that have a huge clientele and following. Scale Smart: How to get your first 1000 customers in India is a guide to an ever-growing business in India and how to be a customer magnet.
Anirudh Narayan is the author of the book. He works as a growth specialist who has helped start the careers of 10,000 budding entrepreneurs. His key area of working is USA, Latin America, Africa and Asia. Anirudh works towards launching and scaling startups through boot camps, courses, consulting, etc. He has also featured in the Top 500 Growth Hackers in the world. His experience at Rocket Internet, Shutterstock, Lean Startup Machine and Numa have all been worded in to the book and gives the reader a sense of confidence at developing their business well.