Scale Smart


Scale Smart is an actionable guide to start and scale a start-up in India in the digital age. With hundreds of examples, live case studies and marketing breakdowns, it gives a start-up the road map to get their first 1,000 customers in India. It was created after interviewing 25 plus founders (Ex: Founders of Bharat Matrimony, Slide share, Practo, Fusion Charts, Fresh works, Free charge, Byju, InMobi, Chumbak) and lots of others.
It’s easy to assume it’s another start-up book but Scale Smart takes you from I have an idea, what do i do next and how to scale using each marketing channel. For example, How Did Chumbak get 500,000 community members, How did Crowd fire get 5 Million Followers on Twitter or How Does ShoutMeLoud make $50,000/month using Content Marketing. It gives you an actionable guide for almost all online and offline channels out there.
Companies Covered:
Bharat Matrimony
Capillary Tech
Slide share
Free charge
Fresh desk
VWO or Wingify
Quick heal
Urban Clap
Urban Ladder
Jay pore
Crowd fire
Mr. Phone
Hacker Earth
Sales Handy
Fusion Charts
Poster Gully
Who is it for
1. The Aspiring Entrepreneur who has an idea but wants to know what the next steps look like
2. The Early Stage Entrepreneur who has created a product/service and is looking to get their first set of customers.
3. The Entrepreneurs who have a few customers and are looking to scale their businesses across channels.
4. The Head of Marketing looking for frameworks to scale their business
What will you get from the book
A step wise approach to take your idea to market to scale.
Over 30 different marketing channels for scale
A case study approach on how to scale each channel
Over 50 growth strategies and hacks
What the entrepreneurship landscape will look like in the next 10 years.
“The single most frequent question start-up founders get asked is about how they started and got their first flush of customers (or users). There are tons of resources on the internet on how global platforms have done it; there is practically none that explains how Indian start-ups have tackled this existential question. Anirudh’ s book “Scale Smart: How to Get Your First 1,000 Customers In India” fills in this void in a very compelling way. Must read for all budding start-ups in India.” – Amit Ranjan, Co-Founder Slide share

“Anirudh offers a coherent and focused plan to help digital marketers build their online presence. It’s an immersive read, full of advice you can immediately put into practice.
Having read a ton of books on growing online, I was skeptical that this book would offer anything new, but I was delighted to find Anirudh’ s advice to be substantive, fresh and insightful.
The book is particularly helpful for start-ups who are looking for an action plan and has a lot of examples including Crowd fire’s social journey to learn and take away from.
Highly recommended for anyone who wants to build, grow and sustain their digital presence!” – Nischal Shetty, Founder of Crowd fire
“Anirudh Narayan has written a must-read primer for budding entrepreneurs and aspiring start-up wizards in India. Read this highly authoritative and illuminating book, which also incidentally sheds light on how my own company was able find a foothold in a dynamic and growing market. If you are looking to learn from one of the best in the game, this is the book for you.” – Varun Sheth, Co-Founder and CEO of Ketto.

Product details

  • Reading level: 16+ years
  • Hardcover: 262 pages
  • Publisher: Notion Press; First edition (12 December 2018)
  • Language: English
  • ISBN-10: 1684662508
  • ISBN-13: 978-1684662500


Anirudh Narayan is a growth specialist that has helped over 1000 aspiring entrepreneurs and 50 start-ups in US, Latin America, Africa and Asia with launching their idea, reaching product-market fit and scale.
His core specialties lie in user acquisition, funnel optimization, growth hacking and business development. Anirudh’ s previous experiences involve Growth at Rocket Internet, Shutter stock, Lean Start-up Machine as well as mentoring at accelerators like Numa. He has also taught digital marketing with SimpliLearn and Upgrade.
Anirudh currently helps entrepreneurs launch and scale their business through boot camps, courses, consulting services and products with his platform He was recently featured among the Top 500 Growth Hackers in the world.



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