Author Amit Tiwari’s “Mar-Tech: a Marriage made on Earth” is a compelling playbook that navigates the dynamic landscape of marketing in the age of Martech. Tiwari’s approach is not merely informative but transformative, as he unveils a strategic alliance between Marketing and Technology, shifting the paradigm from competition to collaboration.
In this insightful guide, Author introduces the key players, highlighting the symbiotic relationship between Marketing and Technology. Through compelling narratives and real-world examples, he illustrates how this collaboration can revolutionize marketing strategies, offering a competitive edge in the digital era.
One of the book’s key strengths is its relevance to the Indian market. As India takes its first step into the world of Mar-Tech, Author’s insights are invaluable for professionals entering the marketing arena, as well as those looking to lead or establish marketing functions. “Mar-Tech: a Marriage made on Earth” is not just a book; it’s a roadmap for success in the ever-evolving field of marketing.
Mar-Tech
Overall
Mar-Tech is a must-read for anyone seeking to understand the transformative power of Mar-Tech. With its comprehensive approach and practical insights, this book is set to become a game-changer in the marketing world.
