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    HomeBooksEVERYTHING STARTED AS NOTHING: How to Win the Start-up Battle

    EVERYTHING STARTED AS NOTHING: How to Win the Start-up Battle

    Product details

    • ASIN : B08WZM69LM
    • Publisher : Rupa Publications India (10 March 2021)
    • Language : English
    • Price : 353 INR

    About The Book

    Early stage investor Bhaskar Majumdar reveals why it is critical for entrepreneurs to have an ‘everything started as nothing’ attitude to innovate and create value.

    Bhaskar gives a masterclass on how to plan, build, sustain and grow a start-up, and stay miles ahead of competition with the ‘everything started as nothing’ mantra. This book is an account of what works and what does not in the Indian start-up ecosystem from someone who has had a front row seat as the ecosystem emerged to become the third largest in the world.

    Leveraging real anecdotes and stories from entrepreneurial ventures across a vast spectrum including the technology sector, agri and small-scale businesses, manufacturing as well as the social sector in India, Bhaskar highlights the emergence of winning scalable businesses in today’s ruthless marketplace. The business entrepreneurs featured have succeeded by focussing on solving unique country specific problems rather than aping successes from other markets. Apart from his own experience of the start-up world, Bhaskar also shares stories of Abhinay Choudhari (co-founder of Big Basket), Amod Malviya (co-founder of udaan, fastest Indian unicorn), celebrity chef and entrepreneur Sanjeev Kapoor, Phanindra Sama (co-founder of redBus), Anand Deshpande (Founder and CEO of Persistent Systems), Rajesh Jain (India’s first Internet billionaire) among others.

    This book is for those who seek to create ‘everything from nothing’.


    About The Author

    BHASKAR MAJUMDAR, a seasoned corporate executive, is a serial entrepreneur turned well-known early stage investor. He is the founding partner of Unicorn India Ventures and has invested across 30 start-ups in India and the UK with a cumulative valuation of over $3 billion. Bhaskar is an alumnus of IIT Kharagpur and has attended the Advanced Management Programme (AMP) at Harvard. He lives between London, Cotswolds and Mumbai. This book was imagined and written during the first UK lockdown in 2020 while staying in his Cotswolds cottage.

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